After some further research about this gadget I discovered that these MagicBands can be used to plan basically every little detail of your trip to a Disney theme park including airport to hotel transportation, where you want to dine, what food you want to pre-order, and which theme park you want to visit on which particular day. Moreover, you can use it to unlock the door of the Disney Resort hotel room (because who needs room keys, right?).
A part of me thinks this is a little ridiculous, but Disney is probably making a lot of profit off it and the wristband looks pretty cool/futuristic.
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